2. Development of the Business idea
• Increase sales via a new sales channel – direct effect to revenues
WHY Web • Increase brand awareness-brand building
Shop is important?
Get rid of not sold products
(GRiPS)
• Reach new customers, there is a lot of potential due to:
• People, who have no shop in their proximity
• People who find it more comfortable to buy online
• Popularity of online shopping is increasing- Turkey’s online potential
• Learn about the customers- e-CRM:
• Clean consumer data to adress promotion directly
•Target marketing with special offers and campaigns
2 03.09.2009
5. E-Commerce Volume is increasing in
Turkey!
Values indicate the
whole Credit Card
expenses done
through online, incl.
Market
used goods, travel,
entertainment, real
estate, b2b, b2c etc...
•Acc. to Turkish Statistical institute, Nov. 2007: There is a 100% increase of online sales
between 2006 and 2007 in Turkey. Market is not saturated, has a high potential to grow.
5 03.09.2009
6. Specific Market Indicators at a
Glance
E-commerce B2C volume* in 2006 - > 200 M. USD
Status 2007 - > 300 M. USD
2008 - > 500 M. USD
There are approx. 2000 B2C’s in the market. Only 10 of them makes
nearly 3/4 of the market volume by themselves. Others can be thought to be
so small and weak.
Turkey has about 26 million internet users, compared to Germany
which has over 54 million users and Poland which has about
14 million users.
Only 5% of internet users make online shopping (1.3 M. Target customer)
Source:The Secondary Research, Nielsen/NetRatings, ITU, C-I-A
6 03.09.2009
8. Make differentiation: Use the power of
the shops!
1
Get as many as e-mails for e-bulletins and contacting to your customers more efficiently.
Let customer to choose the available sales channel!
www.darty.com.t
r
www.darty.com.t
r
9. Make a difference: Use the power of
visual merchandising/POS!
2 www.darty.com.tr
Why don't you put www.darty.com.tr signs at entrances, cash points and racks!
There is enough space, I already checked:)
www.darty
.com.tr
Cash Point Use Materials On Rack Designs
10. Make a difference: Use the power of the
pressed materials!
3
Make www.darty.com.tr sign more visible in every brochure, leaflets,
stickers, chocolate boxes and campaign materials and
on the top of The Marmara Hotel animation etc.
Just like you do on television commercials!
Darty Markiz
Entrance
Praktiker Bayrampasa
Entrance
11. ASK FOR MORE RULE!
4
If a customer did not find the product he searched in the search box!
Do not tell him, it is not in the stocks!
Tell him to please ask for the product-send an email- so you can add it to your product line and
get back to him asap.
www.darty.com.tr
12. Only at Webshop
5
Use Only at Webshop sign for the campaigns on www.darty.com.tr to make a differentiation
other than shops.
Always announce the campaigns at shops even it is only valid on the internet!.
www.darty.com.tr
13. Gift Option
6 Make your customers and their friends' feel special!
www.darty.com.tr
14. Use Social Media Tools!
7 Have a Corporate Blog.
Before it's too
late....
15. Do not miss back 2 school and new year e-commerce boom!
Leave a budget for online marketing.
8
GoogleAdwords
& Adsense
Search Engine
Banner
e-Mailing Optimization
Advertising
Advergame
16. Ideas For Other Marketing Activities
9
Viral
Create a network with potential brand
Campaigns
advocates and leader students, joining
Pr Special gifts for the 100th., 200th,
100th., 200th,
university festivals
300th.
300th. members every day, week
or month.
Create womm effect by giving special Having news at technology,
free items with some campaigns. economics and business magazines
Special gifts for the members who
and newspapers.
advised darty.com.tr to their
Organized special events to meet with friends.
the editors.
Special gifts for the 20th. member
20th.
who shops online for a spesific day.
Special gifts for youth’s radio
programmes.
Campaigns like 3 members who shops
from tchibo.com.tr over 100 TL can
join some Tv Shows like Beyaz Show
etc...
17. Website definitely needs a new look.
Yes Photo, less wording and proof of good CRM!
10
Better to use the photographs of
the shops and staff.
Comet.com & Darty.com should be examined.
